Identify the 5 KPIs that actually matter for your business
Build a simple no-code analytics dashboard
Read cohort and retention data correctly
Run weekly decision sprints from data
Stop making gut-feel calls on growth
About this course
Most founders collect data but don't use it. This course gives you a simple, repeatable system to turn your sales, marketing, and product data into confident weekly decisions.
Course Curriculum
3 modules • 14 lessons
Module 1: Metrics That Matter
1h 30m • 5 lessons
Vanity vs actionable metrics18m
Picking your 5 core KPIs22m
Setting baselines14m
Tools walkthrough20m
Assignment setup16m
Module 2: Data Storytelling for Founders
1h 45m • 5 lessons
Turning numbers into narratives22m
Cohorts & retention decoded24m
Dashboard design patterns20m
Live build session30m
Peer review9m
Module 3: Decision Sprints with Data
1h 20m • 4 lessons
The weekly data rhythm18m
Running an experiment24m
Case study: SaaS founder22m
Final project16m
This course includes
14 video lessons
Dashboard template
2 live mentor calls
Private community access
Lifetime updates
Completion certificate
Your Instructor
Ann Muthoni
Lead Instructor — Finfit Consulting
Data strategist & former product analyst. Teaches founders how to use data without needing a tech team.